Sustainability is now a hot buzzword, but most people think it is a lofty idea. I have fully embraced sustainability through my passion for social enterprise, particularly with Human Nature. As technology creates opportunities, innovation is key to ensure that sustainability is truly practiced and business continues to develop.
From the perspective of my blog, I make sure that I do not solely focus on hypothyroidism. I write about my other interests as well, such as food, inclusive business, literature, music, culture, and art. Design thinking drives me to have empathy for myself and my audience. I realized that my fitness journey can be more than just eating right and working out. It should be a planned journey revolving around my interests and how I can share my life to inspire more people to achieve wellness through mindfulness.
Innovation increases a brand’s value. My blog is my own brand, so my key takeaway for today is that Innovation increases my content’s value. I cannot just focus on wellness. I have to incorporate my whole lifestyle to show that mindfulness is essential in the process of being healthy. I have to have the discontent, as Mr. Mikko Perez of Ayannah has said. The attitude of discontent opens doors for questioning, research and change. This mindset will shift my blog from being just a diary to becoming a platform for sparking wellness through mindfulness.
Design thinking has also driven me to have a problem solving mindset. Finding solutions is a process. Solving a challenge requires empathy. Applying it to myself, I want to be thin. I want to be fit. And by solving this need through exercise and healthy eating, I eventually created a lifestyle which led me to becoming a better hypothyroidism patient. Now, if I will apply this to my blog, I recognized the need for my wellness journey to be shared to a wider audience. My blog addresses that need, and it is promoted through social media. To incorporate UX, I want to delight my audience and primarily, myself. So, I am also including my lifestyle and interests to spice up my journey.
The challenge for me is to grow and adapt to change. While daily blogging is necessary for my website, I have to be educated with the latest trends. For example, I enjoy reading so I attend book fairs and interact with authors online. I also attend forums like this one at AIM to learn more about innovation. These simple steps ensure that my content is continuously evolving and improving.
I should never lose focus of my WHY. What makes Sam speak out, and why?