LAUNCHING "A VERY LAUFEY DAY"
FAN ACTIVATIONS ON AUGUST 24TH GLOBALLY
INCLUDING: 🇲🇾 KL, 🇸🇬 SINGAPORE, 🇵🇭 MANILA, 🇮🇩 JAKARTA & MORE
Photo Credit: Emma Summerton
August 22nd, 2025 – ‘A Matter of Time’, the highly-anticipated new album from GRAMMY®-winning LA-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey, is now available worldwide via Vingolf Recordings / AWAL. The album release is accompanied by the new focus track, “Mr. Eclectic” (featuring backing vocals from Clairo). Fans can listen to the album here.
With ‘A Matter of Time’, Laufey strips back the polished veneer of elegance she’s often associated with, offering her most vulnerable and unguarded work to date. The album captures a wide range of emotions, expressed through the stories woven into each track. It’s Laufey at her most revealing, unafraid to challenge preconceptions of grace and instead embracing the messy, complicated, and deeply human sides of herself.
Laufey - "Mr. Eclectic" (Official Lyric Video With Chords)
Additionally, August 24th marks the 3rd annual “A Very Laufey Day”—a global activation where fans across the world are invited to experience a curated “Laufey-inspired day” tailored to their city, complete with various hand-picked activities in each market (75+ cities this year including Singapore, Kuala Lumpur, Manila, Jakarta, Bangkok & Taipei). Activities include “Laufeycore” clothing racks at local thrift stores, specialty “A Matcha of Time” drinks at cafés, exclusive frozen yogurt/gelato flavours, Laufey Book Club selections at reputable bookstores, and more. The day will culminate in a special performance by Laufey straight from Los Angeles, which will be officially streamed on TikTok LIVE via a global partnership with the entertainment platform. For further details on each city's local partnerships, visit AVeryLaufeyDay.com!
'A Matter of Time' Tracklisting
1. Clockwork
2. Lover Girl
3. Snow White
4. Castle in Hollywood
5. Carousel
6. Silver Lining
7. Too Little, Too Late
8. Cuckoo Ballet (Interlude)
9. Forget-Me-Not
10. Tough Luck
11. A Cautionary Tale
12. Mr. Eclectic
13. Clean Air
14. Sabotage
Stream 'A Matter of Time' here
Watch the visualizer here
Find out more about A Very Laufey Day here
About Laufey
Laufey (pronounced lay-vay) has captivated a generation with virtuosic songs of love and self-discovery by manifesting her vision of jazz-and classical-infused pop music. She has become a bridge for the older music she adores, from Chet Baker to Carole King to Ravel, by offering her bold interpretation to a younger crop of listeners who have become deeply connected over time. This was all by design — Laufey’s self-assigned raison d’être — and it worked, allowing her to bring to life the whimsical universe known as “Laufey Land”.
Raised between Reykjavik and Washington, D.C., she learned piano and cello as a child, later studying at Berklee College of Music. There, she wrote her debut EP, 2021’s 'Typical of Me', whose striking single “Street by Street” debuted at No. 1 on Icelandic Radio—the first of many achievements that have grown to include 5 billion global streams, a social media audience of 25 million, the biggest jazz LP debut in Spotify history and an album in Billboard’s Top 20 (both for 'Bewitched'), a growing pile of Platinum plaques, a Forbes 30 Under 30 designation, and being named one of TIME’s 2025 Women of the Year. She’s sold out the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall; performed backed by the LA Phil, the National Symphony Orchestra, and the China Philharmonic Orchestra; shared the stage with the likes of Jon Batiste and Raye; and collaborated on records with artists ranging from Beabadoobee to Norah Jones.
Now on 'A Matter of Time', Laufey further crystalizes her singular sound—one still rooted in her beloved influences, but which forgoes any strict standards or rules. “I’m constantly thinking about classical and jazz, how to properly preserve them and pay homage”. For this album she continues to do so while also noting, “I just wanted to let my heart wander”. To that end, she teamed with a pair of co-producers, one comforting and familiar—Spencer Stewart who worked with Laufey on her first two albums —and one new to her but deeply attuned to artists looking to open up: Aaron Dessner (Taylor Swift, Ed Sheeran). Feeling sonically unrestrained gave Laufey the space to share new sides of herself while exploring sometimes heavier themes. “People expect a pretty façade of girly clothes, fantastical stories, and romantic music,” she says. “This time, I was interested in seeing how I could draw out the most flawed parts of myself and look at them directly in the mirror”. A Matter of Time finds Laufey at her most daring—and also playful—as she captures the experience of “real love” in its many forms and what it means to observe as it strips you down to your most vulnerable and anxious.
As Laufey began to craft 'A Matter of Time', she felt freer than ever. “Every new album for me is a blank book of stories to write,” she says, and it’s true. An artist who pours her life experiences into her work, she infused 2022’s 'Everything I Know About Love' with coming-of-age tales revolving around leaving home, and for 2023’s GRAMMY®-winning 'Bewitched' she dove headlong into young love. Brought to life with sweeping orchestral arrangements, interwoven strains of bossa nova and jazz, and Laufey’s honeyed alto, those albums cemented Laufey as a star who can make sounds from bygone eras feel timeless.
Earlier this year, Laufey announced The Laufey Foundation, with the primary mission of supporting young musicians with the resources they need, especially through youth orchestras, to reach their full potential. $1 of each ticket sold on the A Matter of Time Tour will go towards The Laufey Foundation.
Following her sold-out shows across Asia last year—including Singapore, Indonesia, Thailand, the Philippines, Malaysia, Japan, and Taipei—Laufey continues to make waves in the region, further cementing her status as a global sensation. She continues to see strong streaming numbers in the region, with the 🇵🇭 Philippines, 🇮🇩 Indonesia and 🇲🇾 Malaysia among her top 10 global streaming markets.
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