Photo Credit: Attiken Vega
August 11th, 2025 – Rising genre-bending artist rouri404 just released his new single, “miss it” on Red Bull Records. The song marks his first release in over a year, showcasing his evolution both sonically and lyrically. Fans can listen to the song here.
The track is an upbeat and EDM-centric, but also layered in classic rouri404 fashion – rife with raw vocals and a glitchy, synth-heavy production. rouri404’s last project saw him lean more heavily into the darker side of hyperpop, but with “miss it” he’s revealed another facet of his artistry. Refusing to be put in a box, the single draws from trap, dubstep, hyperpop, and pop-punk stylings – all seamlessly brought together by its introspective lyrics.
rouri404 - "miss it"
On returning with new music, rouri404 reflects: “I’ve always made music from a place of pain, it felt safer to lean into sadness than to risk showing any other side of myself. I’ve always been afraid that if people saw me for me, they’d think I was weird or cringey. "miss it" is different, it’s me throwing those fears out the window”.
Relocating to LA from Orlando this year has had a clear impact on rouri404, as he continues: “After moving across the country, I had a lot of time to reflect, not just on music but on who I am and who I want to become. I grew up surrounded by a lot of negativity, and for years that shaped the way I expressed myself. I had become content with it, and realized that’s not who I want to be. I want to be able to create from a place that reflects better moments in life. I’ve been so focused on the past that I’ve let the good memories slip by without realizing it. I don’t want to miss anymore”.
Last night, rouri404 debuted “miss it” for the first time live in LA and the room was full of palpable energy as he delivered an electric performance to his growing community. Keep an eye out for more from rouri404 in 2025!
Listen to "miss it" here
Watch the visualizer here
About rouri404
Art and the internet are society’s last true equalizers, a refuge for the disadvantaged and dispossessed to take on an alias or avatar, rise above their circumstances and become whoever they want. Indeed, for most of his life, Orlando native Joseph (Joey) Cash thrived in the grids and waveforms of Logic and SoundCloud when more traditional structures failed him - a high school dropout at 16, Joey’s future was clouded by substances and self-doubt. By the beginning of 2021, Joey realized that he could not half-step his way towards transcendence.
Expanding beyond his early incarnation as a hyperpop artist, Joey took on the name rouri404 and finally became himself. Following 2022’s striking 'GORE' EP, rouri404 leans even harder into guitar-driven rock and emo, a showcase for his emerging talents as a lyricist, arranger and executive producer.
He’s coherent and concise, inspired by the duality that comes with creating art in online spaces - how does one reconcile the unlimited capacity for self-expression with the unlimited capacity for self-invention? rouri404 sees artists like the prolific Bones and the perfectionist Daft Punk as his two guardian angels; “I’ve found myself struggling between being mysterious with perfect visuals and perfect aesthetics and the other side of, I want to get as much out as fast as possible”. Yet, as rouri404’s skills and stature escalate, the creative process remains true to his origins as a lost soul with a lifeline to his audience, representing for people like himself - the misunderstood teens, the budding lyricists stuck behind the cash register of a dead-end job, the overwhelmed music nerds searching for something permanent in a time where everything feels disposable.
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