LISTEN HERE
POP-UP EVENT TOMORROW NIGHT AT
HOLLYWOOD FOREVER CEMETERY
MUSIC VIDEO TO PREMIERE IN TIMES SQUARE MONDAY ON MTV
DOWNLOAD ARTWORK HERE
Photo credit: Jenna Marsh
Today, Australian pop-sensation Ruel shares his exhilarating new single “I Can Die Now,” available now via Giant Music. Produced and Co-written by GRAMMY-nominated Julian Bunetta (Sabrina Carpenter, One Direction) along with Ammo(Beyoncé, Britney Spears), JKash (Charlie Puth, Dua Lipa), Mark Schick (Nessa Barrett, Benson Boone) and Ed Drewett(Niall Horan), “I Can Die Now” is a high-energy, emotionally charged pop anthem that captures the dizzying rush of falling head over heels in love. This track provides the very first taste of what’s to come from Ruel’s highly anticipated sophomore album coming late 2025, setting the stage for his bold and expansive new chapter. LISTEN HERE.
Additionally, Ruel will accompany the release with the official music video this Monday, July 21 - directed by sweetiepie(Neema Sadeghi + Ethan Frank) whose credits include Gracie Abrams, Role Model, and Lizzy McAlpine. It will make its broadcast premiere at 9am ET on MTV Live, MTVU, MTV Biggest Pop, and on the Paramount Times Square billboards.
The song’s tongue-in-cheek, highly engaging campaign is centered around a fictional medical diagnosis called “Intense Conditional Desire Neurosis” (ICDN) Syndrome - the concept stems from the single’s surreal music video, which follows a love-struck, hospitalized Ruel slipping in and out of consciousness. Fans will be invited into this vivid world through immersive, interactive content and storytelling that brings the idea to life with humor and heart.
To celebrate the release, Ruel is hosting a special pop-up event tomorrow night at LA’s iconic Hollywood Forever Cemetery, where he’ll give the first live performance of “I Can Die Now” in the U.S. The song previously made its live debut during his Red Bull Symphonic shows in Sydney.
Ruel on the single: "I've been waiting for what seems like forever to get I Can Die Now out. I love the juxtaposition between the title and the theme and energy of the song - once you listen to it, you’ll know what I mean. On top of that, ICDN is the first taste of what my new album might be like…”
“I Can Die Now” was written during a session in Nashville and marks a defining moment in what’s been a breakthrough year for Ruel. After moving to Los Angeles and signing with Giant Music, he tapped into a new wave of top-tier producers and songwriters, unlocking a bold new sound. The single captures the confidence and creative freedom driving this next chapter.
The track follows a packed 2024, which saw Ruel release his 4th EP and first covers project, Adaptations as well as taking to the stage for his first-ever live appearance at Lollapalooza Chicago, which was an undeniable audience highlight. This festival debut adds to his already standout list of global domination, having already racked up four sold-out world tours, a performance at Tyler, the Creator’s Camp Flog Gnaw and multiple guest appearances at Coachella, with artists such as SG Lewis and longtime collaborator Omar Apollo.
“I Can Die Now” introduces a more confident, playful Ruel while offering a first taste of the sound and spirit fans can expect moving forward.
Photo credit: Jenna Marsh
ABOUT RUEL
Known as a superstar with substance, RUEL exudes a sense of style and sophistication well beyond his years, maintaining humility within his swagger both on and off the stage. Whether sitting front row at Paris and New York Fashion Weeks, collaborating with orchestras in Budapest, or consistently surprising fans with free impromptu Pop-Up concerts around the world, Ruel’s endearing yet unassuming presence as an artist and an individual is magnetic.
Since making his debut in 2017 at the age of 14, RUEL has a biography that is nothing short of astonishing. Best known for his certified RIAA Gold selling singles Painkiller and Dazed & Confused, the multi-award winning artist’s CV also includes the release of 4 EPs, a mammoth debut album and over three Billion streams.
What’s more impressive? The fact that he achieved all of the above before turning 21.
With such career milestones already on the board, Ruel’s name is one of global recognition. From all over the world, Ruel’s ever expanding audience has given rise to him being considered as one of his generation's most influential artists.
Ruel has made some pretty life changing decisions over the last 12 months. First up, he swapped the beaches of Sydney for the musical epicentre of LA; a choice that was cemented when the multi-award-winning artist was welcomed into the Giant Musicfamily; a part of The Azoff Company portfolio. Headed up by label President Nate Albert, Ruel’s signing marks the industry heavyweight's first direct label signing, having previously held positions at Capitol Records and Warner Music where he was responsible for signing The Weeknd, Maggie Rogers and Omar Apollo.
To celebrate this new chapter of ongoing ascent to global superstardom, Ruel dove head first into the studio to work with a small group of his most creative (and award winning) simpatico producers and songwriters. This creative collective includes Julian Bunetta (One Direction, Sabrina Carpenter, Teddy Swims), Joel Little (Taylor Swift, Khalid, Gracie Abrams), Kenny Beats (Ed Sheeran, Dominic Fike, Freddie Gibbs) and long-standing executive producer and mentor M-Phazes(Eminem, Madonna, Kehlani, Demi Lovato).
Continuing to offer up bold, stand-out new works, Ruel’s organic musical diversity proves that it’s almost impossible to pigeonhole him into any specific ‘music lane’. His skill to warp and dive into such a wide range of musical styles provides Ruel the opportunity for collaborations across multiple genres, with peers such as singer/songwriters like Grent Perez, Lime Cordiale, Holly Humberstone, JVKE, as well as producer SG Lewis, and Hip-Hop artists such as Denzel Curry and GoldLink.
Ruel’s international army of fans have begun activating their ‘sixth sense’, with all eyes intensely watching with anticipation for something huge to come their way. And of course, they are right.
Providing the very first taste of what can be expected in the next few months, Ruel has just released the hand-clap infused, upbeat “I Can Die Now”. As the lead single from Ruel’s unannounced sophomore record, ICDN is a sign of BIG things to come.
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RUEL PRESS CONTACTS:
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