Check out the new ANESSA brand videos:
"The Perfect UV" (15 sec)
"The Harmony" (15 sec)
"Free to Shine" (60 sec)
Anessa Brand Site HERE
Download images here
The globally acclaimed Hiphop/R&B girl group XG has been appointed as the new brand muse for ANESSA, a suncare brand from Shiseido.
With this announcement, XG will appear in two new commercials for "ANESSA Perfect UV Skincare Gel NA" (The Harmony) and "Anessa Perfect UV Skincare Milk NA" (The Perfect UV), as well as a 60-second brand film titled "Free to Shine". These are launched on February 28th), with TV campaigns set to begin on April 1st.
The brand film showcases XG embracing the lightweight, hydrating feel of ANESSA’s sunscreen, enjoying themselves under the sun with confidence and ease. Their track "IS THIS LOVE" has been selected as the ANESSA global campaign song. Originally released in November as part of their second mini-album AWE - which marked their debut entry on the Billboard 200 - the song will also be re-released as a digital single on March 7th.
The commercials will feature an exclusive a cappella version of the song alongside a dynamic dance scene, where XG members appear in fresh, sunlit outfits, delivering an energetic performance of "IS THIS LOVE" under the blue sky. The campaign aligns perfectly with ANESSA’s brand purpose, "Free to Shine" - Let people shine infinitely under the sun.
XG is currently on their first world tour, "XG 1st WORLD TOUR 'The first HOWL'", with upcoming performances in Fukuoka (March 8th-9th), Osaka (March 15th-16th), additional shows in China (Hangzhou, Shanghai, Beijing, Chengdu) in March, and Latin America (São Paulo, Mexico City) in April. They will also headline the tour’s finale at Tokyo Dome, recently announced. Additionally, in April, XG will perform at the Coachella Valley Music and Arts Festival 2025, becoming the only Japanese artist on this year’s lineup.
“IS THIS LOVE” to be released on March 7th:
Tracklisting
01. IS THIS LOVE
02. IS THIS LOVE (Piano Ver.)
03. IS THIS LOVE (Instrumental)
04. IS THIS LOVE (Piano Ver.) (Instrumental)
About XG
XG is a seven-member Hiphop/R&B-inspired girl group consisting of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. The group name "XG" stands for "Xtraordinary Girls", reflecting their mission to empower people from all walks of life through their boundary-breaking music and performances.
They debuted in March 2022 with their 1st single, "Tippy Toes", making history as the first Japanese artists to top the Billboard "Hot Trending Songs Powered by Twitter" chart. They also became the first-ever Japanese girl group to be featured on the cover of Billboard magazine.
In 2024, XG embarked on their first world tour, "XG 1st WORLD TOUR 'The first HOWL'”, spanning approximately 30 cities worldwide. In November 2024, they released their 2nd mini-album, "AWE", marking their debut entry on the Billboard 200 chart.
In April 2025, XG will take the stage at Coachella Valley Music and Arts Festival, making history as the only Japanese artist in this year’s lineup.