From world-class performances to songwriting collaborations, business matchmaking to industry dialogue, this year’s edition proved that the true rhythm of Southeast Asia lies in its spirit of community, innovation, and collaboration
October 21, 2025 – Bali, Indonesia – AXEAN Festival 2025 recently concluded its most triumphant edition yet at Jimbaran Hub in Bali, Indonesia, attracting nearly 4,000 attendees and cementing its place as one of the region’s most influential music discovery platforms.
With glowing reviews praising its impressive curation and visionary programming, the sixth edition of AXEAN Festival 2025 delivered a dynamic fusion of discovery, dialogue, and community. The festival not only celebrated the region’s finest emerging talents but also fostered meaningful exchanges between artists, industry professionals, and delegates from around the world, reinforcing its reputation as a bridge between Southeast Asia’s creative energy and the global music stage.
A Celebration of Discovery and Identity
This year’s edition featured a lineup of more than 40 artists across three stages, culminating in one of the weekend’s standout moments—the Club SEA Showcase. Dedicated to the explosive rise of grassroots and club music across the region, the showcase ignited the dance floor with stellar performances by Singapore’s Fauxe, Thailand’s S.O.L.E., Philippines’ DJ Love, and Indonesia’s Feel Koplo x Toxicdev!.
Left to right: Fauxe’s set, DJ Love teaching budots dance moves, Feel Koplo x Toxicdev! props
With their unique tapestry of local textures, tropical rhythms, and theatrical flair, these artists embodied AXEAN’s ethos of celebrating regional identity in global contexts, leaving audiences in awe and critics calling it “a defining moment in Southeast Asia’s club culture.”
Beyond the stage: a Platform for Growth and Exchange
Now in its sixth year, AXEAN Festival has grown into far more than a music showcase. It has evolved into a comprehensive cultural and business platform, one that nurtures collaboration, facilitates cross-border partnerships, and accelerates the professional development of Southeast Asian artists.
Left to right: Welcome Party, Panel Discussion
The festival’s conference programming impressed attendees with its forward-looking themes and engaging discourse. Over two days, panels and networking sessions explored vital industry topics, including:
1. Beyond the Upload: Strategies for Long-Term Growth for Southeast Asian Artists
2. Rethinking Music’s Footprint: Practical Pathways for Southeast Asia’s Music Scenes
3. From Funkot to Budots: The Booming Wave of Southeast Asia’s Grassroots Dance Music
4. Across the Pacific: Strengthening Music Ties Between New Zealand and Southeast Asia
The conference’s business matchmaking sessions and structured networking activities drew enthusiastic participation from regional and international delegates alike, creating new touring partnerships, booking opportunities, potential signings, and collaborative projects that will continue to resonate beyond festival grounds.
“The response was overwhelmingly positive,” said Mahanugru Kinzana, Head of Business & Commercial of Jimbaran Hub. “The structured networking sessions created genuine opportunities for dialogue between artists, managers, and delegates. AXEAN has become a rare space where serious industry conversations can happen within a creative, inspiring environment.”
Songwriting Camp: Building the Sound of Tomorrow
In line with its artist-first philosophy, AXEAN Festival 2025 extended its creative spirit beyond the main event through its Songwriting Camp, which brought together select artists and producers from across Asia to collaborate, co-create, and push the boundaries of regional sound.
“The songwriting camp was overflowing with talent—truly a gathering of geniuses from across Asia,” said Kinzana. “What stood out was how naturally diverse voices blended to create something fresh, yet deeply rooted in our region’s identity. For me, it reinforced a bigger realization: Southeast Asian music doesn’t just have talent, it has a distinct character that deserves a clear and strong positioning in the global music scene. The camp captured that spirit in the most inspiring way.”
AXEAN co-founder Piyapong Muenprasertdee shared the same sentiment, adding, “By the third day, something magical happened—all the artists came together to create one collective track, a true regional collaboration. More than writing songs, they build friendships and creative ecosystems that will carry forward long after the festival.”
Local Roots, Global Reach
This year also saw AXEAN deepening its ties with the local creative community through new partnerships with Jimbaran Hub and Bali-based organizations. A co-organized local music competition led to the discovery of standout talents Morbid Monke and Gozal, whose performances captivated international delegates and underscored the island’s growing relevance in the regional music map.
“Originally, we planned to feature just one winner, but the quality of the artists was so outstanding that we added a second slot,” shared Muenprasertdee. “These unexpected highlights reminded us of the importance of creating genuine opportunities for discovery and exchange.”
A Vision for the Future
Looking ahead, AXEAN Festival reaffirms its commitment to Bali as its home base, with ambitious plans to expand regionally through satellite events and stronger artist export pipelines. The next edition aims to enhance audience experience, sustainability, and global visibility, all while staying true to its core of inclusivity, collaboration, and discovery.
“We’re committed to growing the AXEAN Festival in Bali,” Kinzana asserts. “Bali offers a perfect balance: an international destination that combines serious industry engagement with world-class hospitality. Our next focus is to strengthen the story and experience of AXEAN so that more audiences connect deeply with what we stand for.”
Muenprasertdee added, “We hope to establish a permanent home for AXEAN here while also developing satellite events across the region to strengthen local ecosystems and create touring routes for our artists. Looking ahead, our strategy focuses on three key areas: (1) strengthening artist export pipelines by deepening ties with international delegates, (2) expanding fan engagement so AXEAN grows into both an industry platform and a beloved cultural festival, and (3) enhancing sustainability—financially, socially, and environmentally—so the festival can continue to thrive and evolve for years to come.”
About AXEAN Festival
The AXEAN Festival is a prominent Southeast Asian music export platform, combining a music conference and showcase festival.
Launched in 2020 during the pandemic by music professionals across Southeast Asia, AXEAN Festival has successfully hosted both virtual (2020-2021) and in-person (2022-2025) events. Over six editions, it has featured 200 artists from 20 countries, attracted 420 delegates from 32 countries, and reached over 46,000 virtual viewers, along with close to 18,000 live attendees.
With its growing international reputation, AXEAN has firmly established itself as Southeast Asia’s leading music export platform. Its first venture into a new market beyond its original home base in Singapore and Bali garnered widespread acclaim among attendees, music industry professionals, and participating artists.
Source: Nyou