PERFORMING IN SINGAPORE(4 MAY) AND BANGKOK (24 AUG)
Photo Credit: Daniel Prakopcyk
April 25th, 2024 – Multi-Platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv has released his first single andmusic video of 2024, “Potential." Embracing his signature lyrical openness,“Potential” marks a new era for the artist. Simple guitar strumming iscomplimented with a laid-back drum beat, allowing Lauv’s
vocals to be front and center. With heartfelt lyrics that capture the uncertaintyof a budding romance, Lauv invites listeners to share the feelings ofanticipation and excitement as he admits, “I think we got potential.”
“‘Potential’ is about realizing you have feelings for someone and dreaming about the potential of what it could be,” Lauv shares. “It’s the beginning of my next, most authentic chapter, and I can’t wait to share this and everything that’s coming next."
The accompanying music video, directed by Luke Orlando (Charli XCX, Caroline Polachek), is a vivid, stunning visual, seeing Lauv shine in his first-ever fully-choreographed video.
Lauv – "Potential" (Official Music Video)
“Potential” also marks his first release under his new partnership with AWAL,a global recording business designed to help independent artists excel andretain ownership of their own music while still providing the services of a traditional label. One of the first artists to prove the limitless possibilities ofAWAL’s business model, Lauv achieved massive success with his 2017AWAL debut “I Like Me Better”: a global smash that went six-times-platinumin the U.S. and platinum in 12 other countries.
Amassing over 14 billion global streams and earning over 18 million monthlySpotify listeners, Lauv has solidified himself as a true force in the pop landscape. His ability to transfix audiences continued beyond the stage and the small screen in 2023 as he was directly tapped to write and perform theoriginal song, “Steal The Show” for Disney and Pixar’s Oscar-nominatedanimated feature Elemental. 2024 has already proven to be an exciting year inthe global story of Lauv with a series of international hit collaborations,including “I Got You” with globally renowned K-Pop group TWICE and“Run Back To You” with Chinese multi-hyphenate Lay Zhang. WithBillboard hailing his “brand of vulnerable, immaculately constructed pop,”Lauv continues to prove that he is a multi-talented trailblazer.
2023 was a substantial touring year for Lauv, embarking on a run of sold-out shows across the globe. Aside from performances in countries across Asia, Europe, and Oceana, he captivated crowds at festivals including Corona Capital in Mexico and Loveloud Festival in Salt Lake City, UT. See below for upcoming live dates, and stay tuned for more from Lauv.
Lauv Asia Tour Dates
May 4 - Singapore @ Palawan Green, Sentosa May 19 - Zhuhai,China @ Strawberry MusicFestival
May 21 - Changsha, China @ DF Space May 28 - Chongqing, China @ Flow Super Live May 31 - Seoul, South Korea @ KSPO Dome
June 2 - Seoul, South Korea @ KSPO Dome August 24 - Bangkok,Thailand, Summer Sonic Bangkok
About Lauv
Known for his intriguing and inventive soundscapes, Multi-Platinum singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller first and foremost, enchanting audiences everywhere byconverting his real life experiences into generational anthems. With over 14billion streams and counting, Lauv started his artist career in 2015 with viral sensation “The Other,” followed by his career catapulting megahit, “I Like Me Better” (Certified RIAA Sextuple-Platinum). In true storyteller fashion, hefollowed those singles with his critically acclaimed 'I Met You When I Was18' (Certified RIAA Platinum) and 2020 debut album '~how i’m feeling~'(Certified RIAA Gold) with major guest artist appearances from BTS, TroyeSivan, Anne-Marie and Alessia Cara. Lauv’s 2022 full-length album, 'All 4Nothing,' received praise from outlets such as Rolling Stone, UPROXX,MTV, and V Magazine with Billboard calling him “one of pop’s premiersongwriters.” While amassing a global audience with his songs, Lauv has sold out multiple global headline tours, supported Ed Sheeran in stadiums and performed on prime-time late night TV including, The Tonight Show StarringJimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with JamesCorden, and more. This year will see Lauv embark on his own new chapter of music that promises to continue his ascent as a global musical force to bereckoned with. His new single “Potential” is out now.
Listen to “Potential” here:https://lauv.ffm.to/potential
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Source: Secret Signals