SB19’s JOSH CULLEN redefines love song with edgy hip-hop twist in “Pakiusap Lang”

The song comes with a music video that stars KAIA’s Angela and Charice as his love interests

After debuting as a bonafide solo star with the edgy banger “Wild Tonight,” SB19’s Josh Cullen continues his winning streak with the release of his follow-up single under Sony Music Entertainment. 

Aptly titled “Pakiusap Lang,” the P-Pop artist proves that there are no four walls that can contain him when it comes to writing and producing a straightforward love song meshed with trap-laden beats and hip-hop verses.

“The lyrics came from my heart, and I wanted to make sure the arrangement and sonic vibe reflected my Filipino hip-hop side,” Cullen reveals. “My cousin and his friends helped out with the chorus, and we all had a good time putting it together.”

According to SB19’s resident lead rapper and sub-vocalist, “Pakiusap Lang” is a song that is based on his personal experiences and thoughts about relationships. He further explains, “It's all about the struggles of maintaining a relationship when you can't be with your partner all the time due to work or other struggles going on in life. The song encourages the listener to hold on and trust the process.”

A romantic rap ballad that forays into emotional honesty as much as it does with stylistic finesse, “Pakiusap Lang” shows a different side of Cullen: an entertainer that doesn’t need to resort to gimmicks just to prove his point.

The release of the track comes with an upcoming music video that explores the idea of “holding onto the memories of your loved one, even when you know it’s time to let go.” Directed by frequent collaborator Toothless (who also helmed the MV of SB19’s “Bazinga), the visuals bring Cullen’s ideas to life and expand on his initial concept with an element of mystery and an understated delivery.

It also stars KAIA members Angela and Charice, who happen to be the main characters in the MV. The two multi-talented artists also dabbled into acting prior to their debut as a P-Pop artist.  

Cullen shares, “When I was planning out the music video for ‘Pakiusap Lang,’ I knew I wanted to create a story that was emotional and impactful. As I was brainstorming ideas, I thought about the possibility of incorporating plot twists into the video, to really capture the viewer's attention. That's when I had the idea to feature KAIA members Angela and Charice in the video. I had worked with them before and knew that they would bring a lot of talent and creativity to the project. Plus, their presence in the video would add an extra layer of intrigue and excitement for viewers. It was a pleasure to work with such talented and dedicated individuals, and I couldn't be happier with how the video turned out.”

“Pakiusap Lang” will be part of Josh Cullen’s upcoming debut EP, which will be released sometime this year. According to the rising multihyphenate, the maiden record sounds like a fusion between hip-hop and pop music, with his cousin Ocho helping him out in producing, conceptualizing, and refining the tracks. “You can expect a mix of different sounds and genre influences, but overall, it's a reflection of my journey as an artist and a person,” Cullen adds.

JOSH CULLEN’s “Pakiusap Lang” is out now on all digital music platforms worldwide via Sony Music Entertainment. The music video of “WILD TONIGHT” will drop at 7pm on April 21, 2023 (Friday).

Source: Nyou

DON’T PANIC - LØREN IS BACK WITH A NEW MUSIC VIDEO

WATCH THE “PANIC” VIDEO HERE
 

UPCOMING PERFORMANCE AT COACHELLA APRIL 16TH

Photo Credit: Courtesy of Coachella, 88rising & THEBLACKLABEL

LØREN is giving fans another stunning visual with the music video for “Panic.” The track is featured on his debut EP, Put Up a Fight, which released March 24 to acclaim from Billboard, Variety, Associated Press, StyleCaster, and more. Watch the “Panic” music video HERE. Along with the video release, LØREN has announced that he will be performing a set at Coachella on Sunday, April 16. 

“Panic” is the second music video released off the EP, following the perfectly gloomy video for “Folks.” “Panic” is self-composed and written by LØREN, and he played all instruments for the track. The video shows LØREN performing on stage, shouting the lyrics to the song as he plays guitar, cut between shots of him inside a car. On his inspiration for the video, LØREN explains, “This is a very personal song for me and I’m excited to put the video out. My friends also took part in the shooting which makes it all that more special to me.”

To celebrate the release of his debut EP with 88rising, LØREN will be heading to California later this month to perform on Sunday, April 16th at Coachella, which is on the heels of SXSW where LØREN was named one of the “20 Best Acts We Saw at SXSW 2023” by Paste Magazine. He is also set to play at 88rising’s Head in the Clouds festival, which will take place May 20-21 in New York City. 

The Korean alt-rocker currently serves as the face of Saint Laurent and has graced the covers of Vogue Hong Kong, DAZED Korea, i-D, and Female Magazine as their first male cover star. LØREN has garnered a significant following internationally due to his work as a songwriter (and video costar) for BLACKPINK, along with acclaim from a series of singles released in 2021 which amassed over 14 million views in a year and grew his Instagram following to over 1.2 million.

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Source: Blackstar